Popular online Ethereum (ETH) website and app MyEtherWallet has partnered with decentralized domain provider Unstoppable Domains to become the first reseller for ‘.crypto’ domain names.
MyEtherWallet’s million or so monthly users will now be exposed to the blockchain domain names, which are designed to simplify crypto payments with readable addresses.
Rather than using the cumbersome 35 alphanumeric addresses associated with crypto wallets, ‘.crypto’ domain purchasers are able to associate the domain with their cryptocurrency wallet — allowing them to use simple addresses such as ‘yourname.crypto’ when requesting payments.
While not all browsers support the extension, Unstoppable Domains has integrated with Opera Browser and launched a Google Chrome extension.
Brad Kam, Unstoppable Domains’ co-founder, was pleased to have partnered with MEW: “This integration shows that wallets are becoming much more than just places to store crypto. They are becoming portals to access blockchain products and services.”
Brian Norton, MyEtherWallet COO said that as a .crypto registrar MEW was giving its users “an easy option for engaging with the decentralized web”.
Unstoppable Domains launched its ‘.crypto’ domain registrations in December 2019, — generating more than 30,000 transactions in the first 24 hours. It’s backed by Draper Associates and Boost VC, and received funding from the Ethereum Foundation and Zilliqa Foundation.
The company said it has now registered over 200,000 domains. Unstoppable’s first domain extension product was ‘.zil’ — of which it has sold more than 100,000.